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dinsdag
jul072009

Alles heeft een prijs

Datedinsdag, juli 7, 2009 at 02:45PM | CommentPost a Comment

Chris Anderson, editor-in-chief van Wired en auteur van het boek The Long Tail: Why the Future of Business is Selling Less of More, heeft een nieuw boek gelanceerd: Free, The Future of a Radical Price. Interessant gegeven is dat je zijn boek online kunt lezen maar een pdf-download een brug te ver is voor Chris. Het drie uur durende abridged audiobook is -tot nu toe gratis- te downloaden op de site van uitgever Hyperion. Free schurkt hier aan tegen inconvenient en die twee gaan in mijn beleving niet zo goed samen. Desalniettemin is het boek de moeite waard als je geïnteresseerd bent in fenomenen die je verkoopcarrière zo maar eens zouden kunnen beïnvloeden.

Malcolm Gladwell, auteur van o.a. Outliers en Blink, schrijft in The New Yorker een uitgebreid commentaar op Chris z'n ideëen. Chris' reactie (Dear Malcolm: Why so threatened?) is ook meer dan interessant om je mening wat verder vorm te geven.

In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company's survival.

Klik op het kleine kader rechts bovenin het onderstaande scherm om het boek fullscreen te lezen.

by AuthorArno Diepeveen in
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